InReview: Design Disclosures – Confessions from the Advertising Industry
On October 1st, George Brown hosted three formidable personalities from the ad industry to come and share their experiences and insight. Kammy Singh, Associate Creative Director at Context Creative; Steven Tiao, art director at Leo Burnett; and Barb Williams, executive creative director at RAPP Canada. All three speakers are GBC alumni, and each provided a great insight and inspiration to those of us in attendance.
Kammy Singh started things off by showing samples of her work, the most inspiring one was a project called Creative Chef that she worked on for chef Edward Pond. It was an interesting project that she used to generate buzz around the Pond’s work; an attempt to generate buzz and get his name out to the top creative directors around the country. Her work was a great example of the amazing results you can achieve when presented with a unique problem, and finding an equally as unique creative solution. Her work can be seen here: https://www.behance.net/gallery/14121723/Edward-Ponds-Creative-Chef-2012
Barb Williams was a wealth of information for young designers just starting their careers. Hers was a non-conventional career path that has taken her all over the world, something that is personally close to my heart. When I decided I wanted to go to school for design, it was for the love of design but also because I knew that having the skills for an industry like this would transcend international boundaries. I knew I would be able to take my tools with me wherever I went, because good design is its own language. She is a strong advocate of getting out and working wherever your heart desires; having international experience opens you up to another world of opportunities.
Steven Tiao is a more recent grad from GBC, so I felt I could relate to his presentation more. He spoke about his experience as a student and about finding work and doing meaningful projects as a student to get noticed by agencies when it comes to finding a job after graduation. The harder you work, the luckier you get! And as any of you studying advertising, you know that it is an industry of hard work and long hours – not for the faint of heart! One of his takeaway notes on finding a job was to make yourself “Google-able.” If your book comes across a creative director’s desk and they pause for a moment to look in to your work, you’ll want them to be able to find you on a simple Google search. So get your work and name out there! Any way you can.